There are a lot of different ways to advertise a service or product online, but Facebook advertising remains to be one of the most popular. There are a number of benefits that come from Facebook advertising, such as its ease of use and ability to engage a targeted audience. With it being one of the most effective digital marketing methods, it’s easy to see why it’s so popular among businesses of all sizes.

Why Does Facebook Advertising Work So Well?

  • Facebook Ads Boost Website Traffic, Leads and Sales - When Facebook ads are created well it is possible for them to increase website traffic in a big way. Not only does this boost SEO efforts, but it also boosts leads and sales. It’s important to view Facebook advertising as a versatile digital marketing tool, rather than a standard advertisement for a service or product. Facebook ads can be part of any digital marketing strategy.

  • Most Internet Users Have a Facebook Account - It’s safe to say that social media is big business online, with Facebook remaining to be one of the top platforms worldwide. Most internet users have a Facebook account and check it once a day, if not more. This means that Facebook advertising has the ability to reach a lot of potential customers in a short amount of time, potential customers that would not be reached via any other form of digital marketing. Facebook ads tap into an entirely new group of people.

  • Facebook Advertising is Extremely Targeted - One of the great things about Facebook ads, is that they can be targeted. They can be targeted towards people of a certain age, location, gender and even those with specific interests. This means that the people who are most likely to engage with the advertisement, are the ones that will see it. After all, an ad won’t be effective if it’s reaching the wrong people.

When it comes to digital marketing, social media is hugely important. It isn’t simply enough to post a Facebook update every so often, you need to utilise all of the tools available. This includes Facebook advertising and professional social media marketing services. To find out more, get in touch with ACTA 201.

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